A creative director is a necessary part of a team of Artists that need guidance in one direction when they are planning on making their Art commercial. The points below will discuss how becoming a great creative director has become an ultimate goal for many designers.
1. Linear Progression
The more the number of artists that associate with a brand, the more the number of ideas inflow will occur. This leads to an accumulation of chaos that only a Creative Director will be able to sort. There will be one person streamlining all these ideas to one direction instead of having a haywire structure. The main task of this designation asks to maintain, develop and then execute a complete image of the brand being worked under. As they are the ones that decide the lifeline of the product, their placement as employees in the company is higher.
2. Marketing Strategies
Starting anything from a scratch takes not only time away from what could be a productive period but also requires efforts by a number of people. Not to forget the amount spent to reach where the company desires will be humongous. A creative director is able to subtly mingle with one of the exiting strategy in the market which takes away the burden of promotion from base. This leads to the brand being much more attractive to the audience on an immediate base. The risk factor also reduces as the foundation become stronger.
3. Visually Attractive
The headache of how the brand should be visually provided for the purpose of being attractive to a wide range of audience shifts from the developers and producers head to the creative director. They make sure that the creativity in relation to marketing and advertising is high which makes their designation much more important. Without it becoming appealing to the target audience, no work can be sold.
4. Pool in Money
As the Creative Director works in making visual components which are converted into Intellectual Rights Property assets. These very assets are attached with a label and the income generated becomes higher than before. A Creative Director as defendant on the experience or how reputed he or she is, their hiring price is never unreasonable. There are various colleges where students who are in this field are ready to work as internship for a credit course which means they sometimes don’t even need to be paid.
Due to the reason stated above, a Creative Director is essential for the team and thus the designation stays in demand for employees. The pay of a creative director is $97,850 on an average as based on a survey in 2014.